Mid summer is the dead time of television. There is a lot of talk about ratings these Finals, and how they are up from last year, but down overall historically. Many people blame the teams playing, but I think playing in July plays a significant portion. Viewers are creatures of habit. The impact changing the NBA Finals to mid July is hard to quantify, but I have to imagine it causes fewer viewers. There is a reason networks have stayed away from mid summer for their shows. Its a dead time
I dont think the ratings would have been that much better in June instead of July, cause either way theres a bunch of people who wouldnt have been that interested in these two teams. But yeah, obviously people going on vacation during July would play a p
Either way, I’m cool with new teams being in the finals. I’d hate for the league to focus on appealing to casuals who only care about LeBron, Curry, or KD.